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CONTENTS

THE PRESENT THAT THE FUTURE DEMANDS

HOW THE MARKETING AND ADVERTISING SECTORS CAN CONTRIBUTE TO BUILDING A SUSTAINABLE WORLD

+ Cartagena , the Latin American Summit on Communication, Talent, Innovation and Marketing, includes an inspiring, innovative and experiential academic proposal with formats presented by experts.

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The central theme of this year will revolve around the commitment and challenges that Latin American companies have to assume with sustainability, its incorporation into marketing, communication and advertising strategies and its contribution to building a possible future for the planet.

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In different formats (master classes, forums, panels, workshops) and through six equations, they will demonstrate how sustainability is achieved. Learn about the thematic axes below:

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THEMES

INFORMATION + KNOWLEDGE = SUSTAINABILITY

The creative industry must be able to preach and apply actions to achieve Sustainable Development together with other sectors. To do this, it is vital to rely on the evidence provided by data and research because to build solid solutions requires firm foundations.

PRODUCTION + RESPONSIBILITY = SUSTAINABILITY

Consumption is inherent to human nature, what is not consistent with it is irresponsible consumption and production that must exceed the planet's resource inventory to give it satisfaction. The productive sector and its best ally, the creative industry, are directly responsible for Sustainable Development.

EDUCATION + INNOVATION = SUSTAINABILITY

One of the main responsibilities of companies is to add value to society through the improvement of people, and for this, education coupled with innovation are key tools capable of generating ways to solve new and old problems.

CREATIVITY + TRANSPARENCY = SUSTAINABILITY

Transparency is a characteristic of responsible companies that aim for sustainability because the interaction that occurs with their audiences goes beyond the monetary transaction or the act of buying and selling. Communicating and implementing it requires an ally called creativity. Together they are more powerful.

CONSUMERS + BRAND ACTIVISM = SUSTAINABILITY

Businesses should stop talking about their consumers. Now they have to talk to them, who are empowered, active, critical citizens who take sides to develop actions for change. Brands that want to be sustainable must be like them and demonstrate what they proclaim with facts.

INFORMATION AUTONOMY + CONVERGENCE = SUSTAINABILITY

The media in response to changes in the social environment must reinvent themselves and appeal to innovative creativity as a resource to continue fulfilling the fundamental role that we have assigned them in democratic society. Therefore, they experience a moment of change.